DMPQ-. Discuss how Covid-19 is motivating people to adopt to new social behavior.

. The pandemic has impacted virtually all aspects of our lives. Some developments have been sudden and involuntary, such as social distancing, wearing masks, stopping public transport, restrictions on travel, etc. For others, it has merely accelerated the adoption of behaviours already gaining traction, such as the digitalisation of shopping, banking and more.

All consumer behaviour has strong location and time dependencies.  Behaviour can differ significantly from one location to another depending on cultures, geographies, etc. The pandemic is making this dimension of consumer behaviour more complex; for example, since physical movement is restricted, consumers are migrating into virtual worlds at an unprecedented rate and are exposed to newer influences. This could require us to go beyond traditional methods of modeling their behavior.

Behaviour and habit changes are also directly linked to the extent of exposure to new environments. Research shows that it can take between 18 and 254 days to form a new habit; on average it takes about 66 days. People more quickly adopt habits that do not significantly change existing routines. Today, consumers are settling into new patterns of behaviour for considerable lengths of time in response to the multiple waves of this pandemic. This is fertile ground for new habit formation.

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