Social Values

Social Values Social value is the term used to describe the additional value created as an indirect result of a publicly funded service being delivered. For example, a homelessness organisation funded to provide hostel space for the homeless may create additional value by also providing routes into employment and training for its service users. Or, … Read more

Kantian ethics

Kantian Ethics Immanuel Kant was a German philosopher at the heart of a movement known as the Enlightenment. He reacted against the evangelical Lutheran Pietism of his schooling, with its emphasis on religious devotion and biblical literalism. He valued reason independent of revelation or emotion, though he did imbibe his parents‟ values (they were harness- … Read more

Freedom of will and moral responsibility

Freedom of will and moral responsibility From its earliest beginnings, the problem of “free will” has been intimately connected with the question of moral responsibility. Most of the ancient thinkers on the problem were trying to show that we humans have control over our decisions, that our actions “depend on us”, and that they are … Read more

Utilitarianism- J.S. Mill

Utilitarianism- J.S. Mill Utilitarianism is a philosophical view or theory about how we should evaluate a wide range of things that involve choices that people face. Among the things that can be evaluated are actions, laws, policies, character traits, and moral codes. Utilitarianism is a form of consequentialism because it rests on the idea that … Read more

Cardinal virtues of Plato

Cardinal virtues of Plato The cardinal virtues comprise a quartet set of virtues recognized in the writings of Classical Antiquity and, along with the theological virtues, also in Christian tradition. They consist of the following qualities:  Prudence : also described as wisdom, the ability to judge between actions with regard to appropriate actions at … Read more

Administrative Ethics: Ethics and human interface: Essence, Determinants and Consequences of ethic and human actions

. Administrative Ethics: Ethics and human interface: Essence, Determinants and Consequences of ethic and human actions Administrative Ethics: Ethics and human interface: Essence, Determinants and Consequences of ethic and human actions Ethics is the branch of philosophy that deals with issues of right and wrong in human affairs Ethics refers to well-based standards of right … Read more

Modern concept of Marketing,

MARKETING MANAGEMENT   Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire … Read more


Horticulture in Rajasthan Horticulture is the science and art of producing, improving, marketing, and using fruits, vegetables, flowers, and ornamental plants. The importance of horticulture in improving the productivity of land, generating employment, improving economic conditions of the farmers and entrepreneurs, enhancing exports and, above all, providing nutritional security to the people, is widely acknowledged. … Read more


Ecosystem Eco-System-An ecosystem is defined as a structural and functional unit of biosphere consisting of community of living beings and the physical environment, both interacting and exchanging materials between them. It includes plants, trees, animals, fish, birds, micro-organisms, water, soil, and people. When an ecosystem is healthy (i.e. sustainable) it means that all the elements … Read more

Bio diversity and conservation

Biodiversity and conservation Biodiversity, or biological diversity, is the variety of all life forms.Sum total of all the variety of living organisms on earth constitute biodiversity. There are three levels of biodiversity:  genetic diversity—the variety of genetic information contained in individual plants, animals and micro-organisms  species diversity—the variety of species  ecosystem diversity—the … Read more

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