Prelims Special (Keynotes)

Kantian Ethics Immanuel Kant was a German philosopher at the heart of a movement known as the Enlightenment. He reacted against the evangelical Lutheran Pietism of his schooling, with its emphasis on religious devotion and biblical literalism. He valued reason independent of revelation or emotion, though he did imbibe his parents‟ values (they were harness- … Read more

  An increase in the average temperature of Earth’s near surface air and oceans since the mid-20th century 4th assessment report of IPCC: global temperature increased 74+0.18 degree C during the 20th century. Caused by greenhouse gases Water vapour, Co2, Methane, Nitrous Oxide, Ozone, CFCs (in order of abundance) Since the industrial revolution, the burning of fossil fuels has increased … Read more

Green Revolution in India A term coined to describe the emergence and diffusion of new seeds of cereals. Norman-e-Borlaug is the Father of Green Revolution in the world, while Dr. M.S. Swami Nathan is known as the Father of Green Revolution in India. The new cereals were the product of research work and concentrated plant … Read more

Waves A wave can be described as a disturbance that travels through a medium from one location to another location.It is a disturbance or variation that transfers energy progressively from point to point. It may take the form of an elastic deformation, a variation of pressure, electric or magnetic intensity, electric potential, or temperature. When … Read more

  Howard Gardner initially formulated a list of seven intelligences. His listing was provisional. The first two have been typically valued in schools; the next three are usually associated with the arts; and the final two are what Howard Gardner called ‘personal intelligences.’ Today there are nine intelligences and the possibility of others may eventually … Read more

MARKETING MANAGEMENT   Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire … Read more

  Crop State Prod Prod Yield Rainfall Temp Soil % (Mil Kg/Ha cm Deg C T) Rice W. Bengal 15 87 1900 125-200 cm >23 C Deep Fertile UP 14 Clayey or loamy Andhra Pr 13 soil Punjab 11 Wheat UP 35 74 2700 80 cm 10-25 C Light loam   Punjab 20 Sandy Loam … Read more

FUNCTIONS OF MANAGEMENT- DIRECTION (Communication,Supervision,Motivation,Leadership) Directing is concerned with instructing, guiding, supervising and inspiring people in the organisation to achieve its objectives. It is the process of telling people what to do and seeing that they do it in the best possiblemanner.   Elements in Directing: The four essential elements in Directing are :   … Read more