The discount is referred to the reduction in the price of some commodity or service. It may anywhere appear in the distribution channel in the form of modifications in marked price (printed on the item) or in retail price (set by retailer usually by pasting a sticker on the item) or in list price (quoted for the buyer). The discount is provided for the purpose of increasing sales, to clear out old stock, to encourage  distributors, to reward potential customer etc. In short, the discount can serve as a way to attract customers for a particular item or service.

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